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Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries.

In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets your message into the right hands to tracking results for campaign optimization. At Gunderson Direct, Alexa Sundberg, our VP of Data & Strategy, is working hard to create a data-driven culture. Last week Alexa spoke on a panel with data leaders Shilpa Jandhyala, eCommerce Client Partner at TeraData and Sarah O’Brien, Head of Global Insights at LinkedIn at the Women In Data San Francisco symposium—Building Data-Driven Cultures.

Alexa was joined by our very own Erin Taylor, Print Production Coordinator, to share how data impacts her day-to-day role.

Gunderson Direct proudly sponsored the event, providing food, drinks, and plenty of fun swag.


Click below to view Alexa’s presentation!

One Final Note

If you’re interested in adding direct mail to your marketing mix, then drop us a line. We’re standing by to answer any questions, and, most importantly, to help you get your mail opened.

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.