15 July 2018 / By Mike Gunderson
Direct Mail:
A top performing marketing channel

Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.

In this marketing report, you’ll learn why direct mail is having a resurgence — driving both higher response and conversions for B2B and B2C marketers.

We hope you find this report helpful when considering the marketing channel mix for your organization.

About The Author

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.