With digital direct mail, you can make print mail as personalized and targeted as any digital ad or email. The first known example of direct mail marketing comes from 1000 BC when an affluent Egyptian landowner created an offer and distributed it throughout his local area.
Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing has existed for decades and, even in today's digitally obsessed world, it remains a powerful, cost-effective and successful way to reaching customers.
Personalize your direct mail content and increase reader engagement for your brand