Clever is not a KPI
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
I Stop Working on Vacation, And You Can Too
Why You Should Unplug During PTO In September 2021, I went on the best vacation of my life. A lot of things contributed to making it my favorite trip of all time: the location (Portugal), my traveling companion (a friend…
The Secret to Being Great
Jaki's feedback on just a few reasons why Gunderson Direct has been named a Great Place to Work along with their great people!
I had three in-person meetings in 3 days for the first time in 2 years. It’s better than I remember.
Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…
From Co-workers to Fur-workers
Don’t underestimate the power of pets In today’s world, where working from home has become a new normal, many of us remote employees have experienced the shift from face time with co-workers to face time with fur-workers—otherwise known as our…
121 Things Account Executives Do
The Accounts Team is the hub of the agency. Between client communications, managing our agency teams, and keeping our projects running smoothly, very little happens at Gunderson Direct that doesn't go through us. Except maybe deciding where we are ordering…
Bringing Home the Bacon
I’m Ben Bernardo, the Business Success Assistant at Gunderson Direct and I have a unique work dynamic - working from home while living on a farm. I could only imagine what my colleagues might think if they observed my daily…
My finest working mom moment
It happened at the “table” one afternoon I have a seat at the table. You know the one, the one that women and minorities are always working hard to find a place at. The Table, with the President and the…
How I was inspired at an early age to pursue a fun and fulfilling career in print design.
Fine paper, fountain pens and ephemera — oh my! By Tara Eglin I’ve always been drawn to cool paper, fountain pens, and beautifully designed ephemera from the past. As a kid I collected stamps from around the world, attracted to…
How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…