Why is Direct Marketing Successful?
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
DIRECT MAIL DATA & TARGETING SERIES – Part 1
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Data Modeling for Targeted Direct Mail
Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception…