Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception…