targeting Archives

Building a Better Look-alike Model for Direct Mail Prospecting

Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their…

Why is Direct Marketing Successful?

Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

January 27, 2021
Alexa Sundberg
Agency, blog, Data, Strategy

Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

November 10, 2020
Alexa Sundberg
Agency, blog, Data

Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

October 27, 2020
Alexa Sundberg
Agency, blog, Data

Transactional databases are unique sources of data that help us select prospects based on their transactional histories.

DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

October 20, 2020
Alexa Sundberg
Agency, blog, Data

The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.

DIRECT MAIL DATA & TARGETING SERIES – Part 1

October 13, 2020
Alexa Sundberg
Agency, blog, Data

The data world is constantly changing. We are here to help make sense of it and optimize for your business.

Data Modeling for Targeted Direct Mail

June 8, 2018
Jeff Tarran
blog, Data

Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception…

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