Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
“How to Create Advertising That Sells”
By David Ogilvy
In 1972, renowned advertising maestro David Ogilvy placed a timeless ad, giving away all the best secrets he’d gleaned from the industry.
The 7 Ways Clients Benefit from Agency Creative Briefs
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…
Why Small Tests Don’t Work in Direct Mail
Personalize your direct mail content and increase reader engagement for your brand
GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.
Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
Direct Mail Trend Report: August 2020
Gunderson Direct's Direct Mail Trend Report: August 2020
What is direct mail marketing?
What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles…
Outer Envelope Strategies to Get Mail Opened
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
GUNDERSON DIRECT ADDS AWARD-WINNING CREATIVE LEADER
Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.