The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution. Attribution…
It’s Time to Reevaluate Mail In this latest white paper from the USPS, marketers in retail, digital commerce, financial services, and telecommunications were surveyed to reveal how direct mail is core to an innovative marketing plan and drives response. From…
We're going to hear from an expert in a marketing channel most people don't associate with technology. Mike Gunderson is the President of the creatively named direct mail service, Gunderson Direct. Mike and his company have provided direct mail services…