It’s Time to Reevaluate Mail In this latest white paper from the USPS, marketers in retail, digital commerce, financial services, and telecommunications were surveyed to reveal how direct mail is...

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...

We're going to hear from an expert in a marketing channel most people don't associate with technology. Mike Gunderson is the President of the creatively named direct mail service, Gunderson...