Q4 Archives

Direct Mail Trend Report Q4 2020

The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

January 27, 2021
Alexa Sundberg
Agency, blog, Data, Strategy

Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

November 10, 2020
Alexa Sundberg
Agency, blog, Data

Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

October 27, 2020
Alexa Sundberg
Agency, blog, Data

Transactional databases are unique sources of data that help us select prospects based on their transactional histories.

DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

October 20, 2020
Alexa Sundberg
Agency, blog, Data

The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.

DIRECT MAIL DATA & TARGETING SERIES – Part 1

October 13, 2020
Alexa Sundberg
Agency, blog, Data

The data world is constantly changing. We are here to help make sense of it and optimize for your business.

Looking Ahead: 2020 Q4 Direct Mail Planning

September 22, 2020
Jeff Tarran
Agency, blog, Strategy

Prepare your DM program for Q4 and plan for 2021.

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