Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
2023 USPS Direct Mail Promotions
The Postal Service™ is excited to announce that we have received PRC approval to the 2023 Mailing Promotions.
Why Brand Guidelines are essential for building a successful Direct Mail campaign.
Providing these creative assets will help ensure that your DM marketing efforts and production schedules are met. In a digital-centric world, many small businesses and startups have limited resources, with in-house design teams focused on developing and executing the company's…
Direct Mail Production Delays Continue into 2022
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…
Mike Gunderson Interview with Ian Sephton
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…
Avoid ‘Mail Fail’ — Common Mistakes in Direct Mail
Eight killer mistakes that can threaten the success of any DM program Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck…
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
