What is a Creative Strategy and Why is it Important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
Why Brand Guidelines are essential for building a successful Direct Mail campaign.
Providing these creative assets will help ensure that your DM marketing efforts and production schedules are met. In a digital-centric world, many small businesses and startups have limited resources, with in-house design teams focused on developing and executing the company's…
Dress your creative for success with informative, insightful briefs.
Meet the Mailers: Trends in B2B Direct Mail
Credit to Paul Bobnak of Who's Mailing What on a great interview. Mike Gunderson discusses what works in B2B direct mail and why VACTA is a powerful technology for mail. Something maybe you could talk about a little bit is…
Webinar: Dynamic Direct Marketing Solutions for a Multichannel World
Don’t Make These Direct Mail Mistakes
The Why, What, When, and How of Direct Mail Creative A/B Testing
Webinar: How marketers are getting back into the mailbox
UPDATE: If you missed any of our presentation or would like to share this content, please click below. FREE GIFT! Over the last 20 years, we’ve participated in billions of mailings, to mailboxes around the globe. Through this experience, we’ve…