marketing Archives

The Why, What, When, and How of Direct Mail Creative A/B Testing

October 17, 2023
Mike Gunderson
Agency, blog, Creative

The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.

Why Is Direct Mail a Powerful Marketing Channel?

October 3, 2023
Mike Gunderson
blog, Strategy

4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.

Dress your creative for success with informative, insightful briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

2023 USPS Direct Mail Promotions

The Postal Service™ is excited to announce that we have received PRC approval to the 2023 Mailing Promotions.

What is a Creative Strategy and Why is it Important?

December 11, 2022
Mike Gunderson
blog, Creative, Strategy

Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…

Why Brand Guidelines are essential for building a successful Direct Mail campaign.

Providing these creative assets will help ensure that your DM marketing efforts and production schedules are met. In a digital-centric world, many small businesses and startups have limited resources, with in-house design teams focused on developing and executing the company's…

Meet the Mailers: Trends in B2B Direct Mail

December 13, 2021
Mike Gunderson
Agency, blog, Strategy

Credit to Paul Bobnak of Who's Mailing What on a great interview. Mike Gunderson discusses what works in B2B direct mail and why VACTA is a powerful technology for mail. Something maybe you could talk about a little bit is…

Webinar: Dynamic Direct Marketing Solutions for a Multichannel World

July 14, 2021
Mike Gunderson
blog, Events

Using direct mail as part of a larger multichannel experience can effectively drive your brand’s messaging and greatly accelerate marketing ROI.

Don’t Make These Direct Mail Mistakes

Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.

Webinar: How marketers are getting back into the mailbox

May 27, 2021
Mike Gunderson
blog, Events

UPDATE: If you missed any of our presentation or would like to share this content, please click below. FREE GIFT! Over the last 20 years, we’ve participated in billions of mailings, to mailboxes around the globe. Through this experience, we’ve…

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