Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...
12Apr 2021
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...
Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates,...
How Artificial Intelligence is Boosting Direct Mail Response Rates.
With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for...
Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status,...
