marketing strategy Archives

Could your KPIs be hurting your business?

November 28, 2023
Jeff Tarran
Agency, blog, Data, Strategy

I’ve been fighting a KPI (key performance indicator) battle recently. Setting appropriate KPIs is an essential part of setting up any marketing program. If the KPIs you use to judge success are off base, you’ll misjudge your program’s effectiveness and…

The Power (and Pitfalls) of Personalization

November 7, 2023
Sarah Stone
Agency, Creative, Strategy

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

The Why, What, When, and How of Direct Mail Creative A/B Testing

October 17, 2023
Mike Gunderson
Agency, blog, Creative

The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.

Are You Paying Too Much for New Customers?

October 12, 2023
Mike Gunderson
blog, Data

Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step to increasing marketing ROI.

The Evolution and the Future of Data Modeling for Direct Mail

October 10, 2023
Sam Kublawi
Agency, blog, Data, Strategy

Staying Ahead of the DM Data Curve Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across diﬀerent channels. The goal is always the same — generate incremental business by…

Why Is Direct Mail a Powerful Marketing Channel?

October 3, 2023
Mike Gunderson
blog, Strategy

4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.

Boost direct mail response with the right offer

September 19, 2023
Jeff Tarran
Agency, blog, Strategy

Why your direct mail prospects deserve a better offer Mike Gunderson (Gunderson Direct CEO) and I were talking about some trends in direct mail recently. We agreed on one crucial direct mail (DM) trend headed in the wrong direction —…

KPI’s can’t replace marketing

August 16, 2023
Jeff Tarran
blog, Strategy

Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…

The Art of Isolating Testing Variables in Direct Mail

August 15, 2023
Courtney Henson
blog, Data, Strategy

Direct mail is a powerful marketing tool that allows businesses to reach their target audience in a tangible and personal way. Direct mail is all about testing and experimentation, and this includes isolating variables. Properly isolated testing variables can lead to improved direct mail campaigns due to cleaner results.

Unleashing the Power of Direct Mail

How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…

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