The Why, What, When, and How of Direct Mail Creative A/B Testing
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Why Is Direct Mail a Powerful Marketing Channel?
Marketing your SaaS Brand? Use a Mix of Digital and Direct Mail Marketing Channels
SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company can be uniquely challenging. While traditional marketing methods…
Are You Paying Too Much for New Customers?
How to Test Your Direct Mail Campaigns
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…
Direct Mail Can Supercharge Your Multichannel Marketing Strategy
Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates, and streamline your message There was a time when marketers…