How Artificial Intelligence is Boosting Direct Mail Response Rates.

A Topline Report on How the Pandemic is Affecting Direct Mailers.

With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for...

Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status,...

Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...

4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital...