Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
The Why, What, When, and How of Direct Mail Creative A/B Testing
The Why, What, When, and How of Direct Mail Creative A/B Testing
When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Why Is Direct Mail a Powerful Marketing Channel?
4 proven and compelling reasons to add direct mail to your marketing mix
So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
Marketing your SaaS Brand? Use a Mix of Digital and Direct Mail Marketing Channels
SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company can be uniquely challenging. While traditional marketing methods…
Are You Paying Too Much for New Customers?
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step to increasing marketing ROI.
How to Test Your Direct Mail Campaigns
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…
Direct Mail Can Supercharge Your Multichannel Marketing Strategy
Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates, and streamline your message There was a time when marketers…
How Artificial Intelligence is Boosting Direct Mail Response Rates
How Artificial Intelligence is Boosting Direct Mail Response Rates.
