Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
Webinar: Dynamic Direct Marketing Solutions for a Multichannel World
Using direct mail as part of a larger multichannel experience can effectively drive your brand’s messaging and greatly accelerate marketing ROI.
Webinar: How marketers are getting back into the mailbox
UPDATE: If you missed any of our presentation or would like to share this content, please click below. FREE GIFT! Over the last 20 years, we’ve participated in billions of mailings, to mailboxes around the globe. Through this experience, we’ve…
Outer Envelope Strategies to Get Mail Opened
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
Why Your Brand Matters in Direct Mail
Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that…
Direct Marketing Event: Crush your sales goals this holiday season
Crush your sales goals this holiday season Want to stand out and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly…
Direct Mail: A TOP-PERFORMING MARKETING CHANNEL
Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing…
Don’t call it a comeback. I’ve been mailing for years.
NEW REPORT: Benefits of direct mail marketing Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing…
Setting the Record Straight on Junk Mail
When you make a living in the world of direct mail as I do, you tend to field a lot of comments about junk mail. So, I’m attempting to set the record straight on: What it is. Why you get…
Podcast: Using direct mail to reach consumers at home and work
We're going to hear from an expert in a marketing channel most people don't associate with technology. Mike Gunderson is the President of the creatively named direct mail service, Gunderson Direct. Mike and his company have provided direct mail services…