DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
2020 Holiday Shipping Deadlines
Somehow, the holidays are already here. 2020 has flown by and one thing we know is that there's more online shopping happening than ever before. This year we'll all be avoiding malls, so we need to plan ahead and account…
Gunderson Direct Among 50 Fastest-Growing Companies in the East Bay
Gunderson Direct Ranks #41 on Fastest-Growing Companies in the East Bay List
Gunderson Direct Ranks Among Fastest-Growing Private Businesses
Gunderson Direct Among Fast 100 in San Francisco Bay Area
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
What is a Creative Strategy and Why is it Important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.