Clever is not a KPI
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
I had three in-person meetings in 3 days for the first time in 2 years. It’s better than I remember.
Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…
Our Better Every Day Challenge raises $52k+ for special needs kids!
The numbers are in, and y’all killed it! Thanks to your hard work and dedication, a whopping $52,885 in donations raised through our Better Every Day Challenge will be going to the nonprofit Special Forces Sports Foundation. Special Forces Sports…
Case Study by OneMain Financial
Gunderson Direct redeveloped direct marketing messaging for a financial firm. The goals are to develop a messaging platform and redesign direct mail content.
Case Study by Mutual of Omaha
Gunderson Direct provides direct mail creative development for a financial firm's guaranteed issue life insurance product. The team is responsible for copywriting, design, and more.
Case Study by Policygenius
Gunderson Direct provided direct marketing services for an online insurance marketplace. In efforts to drive qualified leads, they utilized the partner's branding assets to handle a direct mail campaign.
What is direct mail marketing?
What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles…
Case Study by Metromile
Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort mail accurately.
Case Study by Hanna Boys Center
Gunderson Direct revamped our marketing and branding strategy, including the establishment of brand guidelines and a total redesign of the print materials.
