Clever is not a KPI
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…
The numbers are in, and y’all killed it! Thanks to your hard work and dedication, a whopping $52,885 in donations raised through our Better Every Day Challenge will be going to the nonprofit Special Forces Sports Foundation. Special Forces Sports…
What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles…