A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of…
Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever,…
A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and…