Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we…
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets…
At Gunderson Direct, we are committed to providing best-in-class direct marketing services to our clients. Today we are excited to announce that we have claimed a top spot on Clutch’s list of the best direct marketing companies in their 2019…
Inclusion Lenders Make an Impact at LendIt Fintech What an incredible turnout at this year’s annual LendIt Fintech conference, held in our very own San Francisco! With over 5,000 attendees and hundreds of speakers from the top fintech companies, this…
A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of…
Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given…
Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever,…
"You just cracked open a fortune cookie about our company. What's the fortune say about our future?" Once a week we do an employee poll using Tiny Pulse software. It’s our way of staying in touch with employee sentiment and, since…
Gunderson Direct Inc. Hayward, CA Release: November 28, 2018 Gunderson Direct ranks among the top 25 direct marketing agencies worldwide! In a survey and analysis of direct marketing agencies by The Manifest, Gunderson Direct was named as one of the top…
A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and…