Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It...
04Sep 2019
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It...
Know what you want to measure and how you’ll track it track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to...
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment...
At Gunderson Direct, we are committed to providing best-in-class direct marketing services to our clients. Today we are excited to announce that we have claimed a top spot on Clutch’s...
Inclusion Lenders Make an Impact at LendIt Fintech What an incredible turnout at this year’s annual LendIt Fintech conference, held in our very own San Francisco! With over 5,000 attendees...
A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many...
Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and...