Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations,...

What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct...

Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the...

Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call...

Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are...

Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It...

Know what you want to measure and how you’ll track it track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to...