Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t…
Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…
What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past…
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through…
Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation…
Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we…
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets…