Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
Are You Ready to Scale Your Direct Mail Program?
Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…
How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
How to Track and Measure the Success of Your Direct Mail Campaigns
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t…
GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.
GUNDERSON DIRECT ADDS AWARD-WINNING CREATIVE LEADER
Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.
Using Predictive Data Modeling to Amplify Direct Mail Efforts
What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past…
Martech Podcast: Voice-Activated Direct Response Campaigns with Mike Gunderson
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through…
Gunderson Direct partners with Respond Fast, a new voice technology that drives direct mail response rates & improves attribution
Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation…