DM program Archives

Four steps to building online leads with direct mail

To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…

How to be my Favorite Client

April 19, 2022
Sarah Stone
Agency, blog, Creative, Just for Fun, Strategy

I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

January 27, 2021
Alexa Sundberg
Agency, blog, Data, Strategy

Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.

Direct Mail Trend Report: Q3 2020 Review

December 1, 2020
Mike Gunderson
Agency, blog, Creative, Data, Newsletters, Strategy

Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

November 10, 2020
Alexa Sundberg
Agency, blog, Data

Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

October 27, 2020
Alexa Sundberg
Agency, blog, Data

Transactional databases are unique sources of data that help us select prospects based on their transactional histories.

DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

October 20, 2020
Alexa Sundberg
Agency, blog, Data

The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.