To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
Gunderson Direct's Direct Mail Trend Report: August 2020
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Prepare your DM program for Q4 and plan for 2021.