How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
A Call to Action that Earns a 3% Postage Rebate
Pairing your direct mail with voice technology can save up to 2% on postage.
Top 5 Direct Mail Design Best Practices
A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design…
Why Holdout Testing is the Key to Measuring the Effectiveness of Your Direct Mail
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing…
The Marketer’s Guide to Direct Mail Response Attribution
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working…
Direct Mail Offers That Generate Action
Direct mail offers that will motivate your customers to respond.
Is Direct Mail Personalization Important?
When creating direct mail, you have the option of customizing each mailpiece, but does it matter?
When putting together your direct mail marketing collateral, you have a few options to consider. One important decision you must make is whether to personalize the content for each recipient.