Direct mail offers that will motivate your customers to respond.

When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to...

A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your...

Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa SundbergWhile the world of data science and new...

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...