A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail...

Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes...

Perks are good, but our culture is great! Despite the fact that women account for nearly half of the US labor force, they make up only 5% of CEOs from...

Before There Was An App For That 10 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this...

Gunderson Direct Inc. Hayward, CA Release: September 24, 2018 Gunderson Direct Featured Among Top California Service Providers! Even in an increasingly digital world, direct marketing is just as important as...

Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list,...

Recently, we asked the team one anonymous survey question. The responses were a lot of fun, so we thought we'd share them here. If you had to describe our company...