Perks are good, but our culture is great!
Perks are good, but our culture is great! Despite the fact that women account for nearly half of the US labor force, they make up only 5% of CEOs from Fortune 500s and only 22% of the boards of those…
Before There Was An App For That
Before There Was An App For That 10 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a…
Gunderson Direct Featured Among Top California Service Providers!
Gunderson Direct Inc. Hayward, CA Release: September 24, 2018 Gunderson Direct Featured Among Top California Service Providers! Even in an increasingly digital world, direct marketing is just as important as ever. Here at Gunderson Direct, we’re well-versed in the best…
Why Your Brand Matters in Direct Mail
Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that…
Gunderson Direct is an Animal
Recently, we asked the team one anonymous survey question. The responses were a lot of fun, so we thought we'd share them here. If you had to describe our company as an animal, what animal would it be, and why?
Direct Marketing Event: Crush your sales goals this holiday season
Crush your sales goals this holiday season Want to stand out and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly…
Direct Mail — Forever Young
Authentic Marketing Speaks to Millennials Currently, there are over 92 million millennials in the U.S.¹ They spend over $65 billion each year, and hold a whopping $1 trillion in purchase influencing power.² It’s easy to see why this generation is…
Gunderson Direct Extends Data Expertise
Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will…
Direct Mail: A TOP-PERFORMING MARKETING CHANNEL
Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing…
Don’t call it a comeback. I’ve been mailing for years.
NEW REPORT: Benefits of direct mail marketing Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing…