How we’ve rethought onboarding our new clients If you work with agencies, you’ve been there before. The agency principals present the agency, the great work they’ve done, strategic insights on how they’ll drive your business and, of course, an SOW.…
At Gunderson Direct, we are committed to providing best-in-class direct marketing services to our clients. Today we are excited to announce that we have claimed a top spot on Clutch’s list of the best direct marketing companies in their 2019…
Inclusion Lenders Make an Impact at LendIt Fintech What an incredible turnout at this year’s annual LendIt Fintech conference, held in our very own San Francisco! With over 5,000 attendees and hundreds of speakers from the top fintech companies, this…
A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of…
Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given…
Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever,…
"You just cracked open a fortune cookie about our company. What's the fortune say about our future?" Once a week we do an employee poll using Tiny Pulse software. It’s our way of staying in touch with employee sentiment and, since…
Gunderson Direct Inc. Hayward, CA Release: November 28, 2018 Gunderson Direct ranks among the top 25 direct marketing agencies worldwide! In a survey and analysis of direct marketing agencies by The Manifest, Gunderson Direct was named as one of the top…
A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and…
Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes somewhere. Maybe you recall seeing them on the back of…