directmail Archives

Could your KPIs be hurting your business?

November 28, 2023
Jeff Tarran
Agency, blog, Data, Strategy

I’ve been fighting a KPI (key performance indicator) battle recently. Setting appropriate KPIs is an essential part of setting up any marketing program. If the KPIs you use to judge success are off base, you’ll misjudge your program’s effectiveness and…

The Power (and Pitfalls) of Personalization

November 7, 2023
Sarah Stone
Agency, Creative, Strategy

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

Outer Envelope Strategies to Get Mail Opened

October 26, 2023
Jeff Tarran
blog, Creative, Strategy

First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…

The Evolution and the Future of Data Modeling for Direct Mail

October 10, 2023
Sam Kublawi
Agency, blog, Data, Strategy

Staying Ahead of the DM Data Curve Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across diﬀerent channels. The goal is always the same — generate incremental business by…

Gunderson Direct named a 2023 Fortune Best Workplace by Great Place to Work®

September 26, 2023
Jeremy Hainline
Agency, blog

💃 2 years in a row—way to go, yo! 🕺 So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.…

Boost direct mail response with the right offer

September 19, 2023
Jeff Tarran
Agency, blog, Strategy

Why your direct mail prospects deserve a better offer Mike Gunderson (Gunderson Direct CEO) and I were talking about some trends in direct mail recently. We agreed on one crucial direct mail (DM) trend headed in the wrong direction —…

Working Remotely: Essential Tips for Success

September 5, 2023
Caroline Hood
Agency, blog

Remote working has undeniably changed the way we work. Remote working has brought numerous benefits thanks to technological advancements, shifting attitudes toward work–life balance, and the effects of global events like the COVID-19 pandemic.

Dress your creative for success with informative, insightful briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

The Art of Isolating Testing Variables in Direct Mail

August 15, 2023
Courtney Henson
blog, Data, Strategy

Direct mail is a powerful marketing tool that allows businesses to reach their target audience in a tangible and personal way. Direct mail is all about testing and experimentation, and this includes isolating variables. Properly isolated testing variables can lead to improved direct mail campaigns due to cleaner results.

Unleashing the Power of Direct Mail

How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…

Name *

Email *

Company Name *

How did you find us? *

How can we help? *

Comment or Message

Website