Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates,...
05Jan 2021
Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates,...
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa SundbergWhile the world of data science and new...
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...
Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the...
Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are...
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It...