Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost…
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…
Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost…