Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing…
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working…
A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of…
A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and…
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