Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
I’ve been fighting a KPI (key performance indicator) battle recently. Setting appropriate KPIs is an essential part of setting up any marketing program. If the KPIs you use to judge success are off base, you’ll misjudge your program’s effectiveness and…
Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
Staying Ahead of the DM Data Curve Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across different channels. The goal is always the same — generate incremental business by…
💃 2 years in a row—way to go, yo! 🕺 So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.…
Why your direct mail prospects deserve a better offer Mike Gunderson (Gunderson Direct CEO) and I were talking about some trends in direct mail recently. We agreed on one crucial direct mail (DM) trend headed in the wrong direction —…
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