The Secret to Being Great
Jaki's feedback on just a few reasons why Gunderson Direct has been named a Great Place to Work along with their great people!
Four steps to building online leads with direct mail
To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…
121 Things Account Executives Do
The Accounts Team is the hub of the agency. Between client communications, managing our agency teams, and keeping our projects running smoothly, very little happens at Gunderson Direct that doesn't go through us. Except maybe deciding where we are ordering…
Drive Response with Winning Direct Mail Formats
There are a quad-zillion things marketers can test: offer, key message, brand elements, just to name a few. But one of the best tests in the realm of Direct Mail—and a testing strategy wholly unique to this ultra-tangible channel—is the format test.
Bringing Home the Bacon
I’m Ben Bernardo, the Business Success Assistant at Gunderson Direct and I have a unique work dynamic - working from home while living on a farm. I could only imagine what my colleagues might think if they observed my daily…
SHARING, GROWING, EXPLORING. IT’S WHAT WE DO.
Walk the (virtual) halls of Gunderson Direct, and you’ll find a passionate group of world-class marketers. But you’ll also find an equally passionate and thriving culture. One that’s filled with the desire to try new things, get better every day,…
Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
“How to Create Advertising That Sells”
By David Ogilvy
In 1972, renowned advertising maestro David Ogilvy placed a timeless ad, giving away all the best secrets he’d gleaned from the industry.
How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
Informed Delivery – A TARGETED digital integration with your direct mail
Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…