Direct mail and email marketing are two of the most-used methods of direct marketing. Each has its pros and cons, but which is the most cost- and time-efficient means of...

How Artificial Intelligence is Boosting Direct Mail Response Rates.

Don't let expenses associated with direct mail scare you away — many mailers earn an outstanding return on investment. In many ways, direct mail can appear more expensive than digital...

A Topline Report on How the Pandemic is Affecting Direct Mailers.

Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort...

A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take...

With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for...