Key Takeaways: How SaaS companies are uniquely positioned 5 key SaaS marketing tactics Power of direct mail marketing SaaS marketing is different. Here is a look at top trends and...
04May 2021
Key Takeaways: How SaaS companies are uniquely positioned 5 key SaaS marketing tactics Power of direct mail marketing SaaS marketing is different. Here is a look at top trends and...
Key Takeaways: How consumers engage with direct mail 5 design best practices in direct mail Why it's important to stand out in the mail A strategically-designed direct mail campaign will...
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...
Gunderson Direct redeveloped direct marketing messaging for a financial firm. The goals are to develop a messaging platform and redesign direct mail content