Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...

4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital...

Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct...

Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s...

Direct mail is a powerful marketing tool, and also one of the best ways to reinforce customer loyalty and retention It can be tempting to earmark the majority of your...

The top 5 reasons direct mail maintains an advantage over digital marketing for B2B In today’s world where digital seems to reign supreme, a long-standing dispute remains: digital marketing versus...

The subscription-based business model is here to stay, but unless you can hold on to your subscribers, you may find yourself without much of a business at all Whether or...