Think creatively about past, present and even future prospects who should be suppressed from any mailing to save money, improve response and save you from potential privacy headaches down the road.
Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel that provides a 29% return on investment. But when you do a quick search of direct mail vendors, there are countless options.
A variety of elements go into a successful direct mail campaign, and there are service providers for each step, as well as full-service vendors who are there with you throughout the whole process. When working on a direct mail campaign, the goal is to get your marketing materials into the hands of as many potential customers as possible.