Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes...
20Nov 2018
09Sep 2018
Why Holdout Testing is the Key to Measuring the Effectiveness of Your Direct Mail
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa SundbergWhile the world of data science and new...
11Jul 2018
The Marketer’s Guide to Direct Mail Response Attribution
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...