Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing…
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working…
Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes somewhere. Maybe you recall seeing them on the back of…
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