Direct Mail Marketing Archives

Now Registering: USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement Promotion

January 24, 2020
Jim Zimay
blog, Strategy

The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.

5 Ways to Ensure Your Direct Mail Stands Out From the Crowd

January 21, 2020
Mike Gunderson
blog, Creative

To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive

5 Ways to Drive Better Results for Your Direct Marketing Campaigns

January 14, 2020
Mike Gunderson
blog, Strategy

If you want your direct mail campaigns to deliver results, you have to figure out a way for your marketing to stand out from the crowd.

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