DESIGN Archives

Drive Response with Winning Direct Mail Formats

There are a quad-zillion things marketers can test: offer, key message, brand elements, just to name a few. But one of the best tests in the realm of Direct Mail—and a testing strategy wholly unique to this ultra-tangible channel—is the format test.

How B2B Companies Can Benefit from Direct Mail Marketing

Whether your marketing teams is looking to build brand awareness, improve customer experience, or target a specific customer base, direct mail can deliver.

Gunderson Direct Holiday Mailer Wins Multiple Awards

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards.

The Fundamentals of Direct Mail Design

Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.

Top 5 Direct Mail Design Best Practices

April 19, 2021
Mike Gunderson
blog, Strategy

A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design…

Case Study by OneMain Financial

February 18, 2021
Mike Gunderson
blog, Case Studies

Gunderson Direct redeveloped direct marketing messaging for a financial firm. The goals are to develop a messaging platform and redesign direct mail content.

Case Study by Mutual of Omaha

February 18, 2021
Mike Gunderson
blog, Case Studies

Gunderson Direct provides direct mail creative development for a financial firm's guaranteed issue life insurance product. The team is responsible for copywriting, design, and more.

Case Study by Policygenius

February 18, 2021
Mike Gunderson
blog, Case Studies

Gunderson Direct provided direct marketing services for an online insurance marketplace. In efforts to drive qualified leads, they utilized the partner's branding assets to handle a direct mail campaign.

Outer Envelope Strategies to Get Mail Opened

August 11, 2020
Jeff Tarran
blog, Creative, Strategy

First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…

Case Study by Metromile

Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort mail accurately.