data

Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...

Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.

Personalize your direct mail content and increase reader engagement for your brand

Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase...

Transactional databases are unique sources of data that help us select prospects based on their transactional histories.

The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.

The data world is constantly changing. We are here to help make sense of it and optimize for your business.