Personalize your direct mail content and increase reader engagement for your brand

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...

What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct...

Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call...

Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are...

Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It...

Lead nurturing is one of the most widely discussed topics in the marketing world, but can you really use direct mail to effectively nurture your leads down your sales funnel?...