Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
05Apr 2021
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Personalize your direct mail content and increase reader engagement for your brand
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase...
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.