DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
DIRECT MAIL DATA & TARGETING SERIES – Part 1
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
