creative Archives

I had three in-person meetings in 3 days for the first time in 2 years. It’s better than I remember.

September 6, 2022
Jeff Tarran
Agency, blog, Strategy

Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…

Drive Response with Winning Direct Mail Formats

There are a quad-zillion things marketers can test: offer, key message, brand elements, just to name a few. But one of the best tests in the realm of Direct Mail—and a testing strategy wholly unique to this ultra-tangible channel—is the format test.

Dress your creative for success with informative, insightful briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

How B2B Companies Can Benefit from Direct Mail Marketing

Whether your marketing teams is looking to build brand awareness, improve customer experience, or target a specific customer base, direct mail can deliver.

Gunderson Direct Holiday Mailer Wins Multiple Awards

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards.

The Fundamentals of Direct Mail Design

Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.

GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP

December 17, 2020
Jeff Tarran
Agency, blog, Data

Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.

GUNDERSON DIRECT ADDS AWARD-WINNING CREATIVE LEADER

Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.

Beat the Control — Creative Testing

March 4, 2019
Jeff Tarran
blog, Creative

A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of…