creative Archives

The Next Revolution in Direct Marketing is Here: PostReminder

January 23, 2023
Mike Gunderson
Agency, blog, Strategy

Revolutionize Your Marketing Campaigns with PostReminder: The New Direct Response Platform Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further…

Clever is not a KPI

January 16, 2023
Jeremy Hainline
Agency, blog, Creative, Just for Fun, Strategy

An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…

I had three in-person meetings in 3 days for the first time in 2 years. It’s better than I remember.

September 6, 2022
Jeff Tarran
Agency, blog, Strategy

Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…

Drive Response with Winning Direct Mail Formats

There are a quad-zillion things marketers can test: offer, key message, brand elements, just to name a few. But one of the best tests in the realm of Direct Mail—and a testing strategy wholly unique to this ultra-tangible channel—is the format test.

Dress your creative for success with informative, insightful briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

How B2B Companies Can Benefit from Direct Mail Marketing

Whether your marketing teams is looking to build brand awareness, improve customer experience, or target a specific customer base, direct mail can deliver.

Gunderson Direct Holiday Mailer Wins Multiple Awards

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards.