I’ve been fighting a KPI (key performance indicator) battle recently. Setting appropriate KPIs is an essential part of setting up any marketing program. If the KPIs you use to judge success are off base, you’ll misjudge your program’s effectiveness and…
Our #2023GoalPost campaign—benefiting the Special Forces Sports Foundation (now known as the Inclusive Sports Foundation)—exceeded all expectations! Hey there, sports enthusiasts and do-gooders 🏈 We've got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run…
💃 2 years in a row—way to go, yo! 🕺 So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.…
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…
How my company supported a cause near and dear to my heart This past April, my wife and I rode our bikes 110 miles from Oakland to Sacramento. Not just for fun, or for exercise, but for something bigger: to…
Sugar and Spice and Keeping Things Nice, Part 2—The Account Side Agency life. It’s filled with quirky personalities, buzzing ideas, and the aroma of fresh coffee. But one dynamic duo—the account person and the creative—often takes center stage. Despite their…
Feeling valued and being allowed to grow has changed my outlook on work. For four years running, Gunderson Direct has been recognized as a Great Place to Work, and it's easy to see why. It's not just the people but…
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