Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you…
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Sketchbook Series: 2 // Logos
The creative process is always a journey. Over the years I’ve used multiple methods to gather my thoughts, whether it’s designing for a client presentation or my idea for the next great invention. Sometimes I’ll dive right in with digital ideation, literally pounding out ideas on the keyboard. Other times, I’ll sit down with a sketchbook and a pen. I like to let my mind wonder as I fill the the pages with sketches and concepts. I tend to start with goofy ideas to stimulate my brain. It’s a fun way to work and takes the pressure out of getting it right for the “real world.”
I was recently organizing my home office and came across my sketchbook archive. It got me to look back and reflect on past ideas and explorations — some that came to fruition, and others that didn’t (usually for good reason). Over the next few posts, I will share some of these themes.
Please note, these drawings are unedited, somewhat raw, and certainly less than perfect. Also, forgive poor spelling and grammatical errors — I prefer speed over accuracy.
Here are many early stage logo concepts. Creating logos is a combination of thinking, sketching and refining digitally. Rarely do I ever start a logo design without pen and paper, it’s an essential part of my process to see how the typography and shapes layout to make a strong identity. I hope you enjoy.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.