DIRECT MAIL CUSTOMER AQUISITION COSTS AND ROI

COST PER AQUISITION (CPA)

Campaign Costs

Choose quantity:

Estimated price:
Agency, List, Printing and Postage
Cost per piece
$
Total cost
$
Campaign Metrics

Estimated response rate:
% of prospects that will respond

New leads

Estimated conversion rate:
% of leads converted into
customers or sales

New customers

 
% Net response rate
Cost per Lead: $
Cost per Acquisition: $

Get New Customers at the Cost of $ Each!
Now Find out what They're Worth.

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