Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share:
• how they’ve grown their businesses
• how they’ve evolved as leaders
• the lucky breaks they may have had
• how they navigate breakdowns and surprises
These episodes are sponsored by the Bay Area Entrepreneur Organization.
Key Moments in interview
Biggest Mistake From 25:14
Biggest Challenges From 33:02
What Are You Grateful For From 41:47
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