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Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share:

• how they’ve grown their businesses

• how they’ve evolved as leaders

• the lucky breaks they may have had

• how they navigate breakdowns and surprises

These episodes are sponsored by the Bay Area Entrepreneur Organization.

Key Moments in interview

Biggest Mistake From 25:14

Biggest Challenges From 33:02

What Are You Grateful For From 41:47


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Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.