Thanks to Tension Corporation for allowing us to share this post, view original article here.
Along with a new year comes a reminder to renew, refresh and possibly improve your direct mail efforts. As you think about new opportunities, consider the first USPS® promotion of 2020.
The United States Postal Service delivers about 146.4 billion pieces of mail every year. Of these pieces, 77.3 billion are advertisements, so coming up with a way to stand out from the crowd is vital to your success as a direct mail marketer.
The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.
Stop and smell the roses: The Tactile, Sensory and Interactive (TSI) Mailpiece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.
Promotion Registration: December 15, 2019–July 31, 2020
Promotion Dates: February 1, 2020–July 31, 2020
Discount: 2% of eligible postage for USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail® letters and flats.
The TSI Promotion features specialty ink, specialty paper, and interactive element categories. Applying these treatments to the envelopes and/or the mailpieces can qualify it for the discount if they are visible and distinguishable*.
Specialty Inks—include conductive inks that contain metals like copper, photochromic inks that change color with UV light or hydrochromic inks that change appearance when exposed to water or liquids.
Specialty Papers—include paper treated with scents, sound or edible components. Go ahead, shower your mail recipients with flower-scented envelopes.
Interactive Elements—these include 3D, pop-ups and folding techniques that contain elements your recipient can physically manipulate.
Related Tension Products
This promotion lets marketers have a creative heyday with their mailpieces, and Tension has a variety of product offerings that qualify for discounts.
- Trailing Edge envelopes: Stand out in the mailbox with a unique, USPS-approved Trailing Edge envelope that features a circle or square on the left or trailing edge of the envelope.
- Embossed envelopes: Feeling groovy about your next mail campaign? Or are you in more of a leatherette state of mind? Envelopes embossed with grooves, leatherette, bubbles and more qualify for discounts under the 2020 Tactile, Sensory and Interactive Mailpiece Engagement Promotion. Visit our product page to learn about all the different types of embossing available or contact a Tension Sales expert.
- Spot embossed envelopes with foil: Looking for a cool way to highlight your brand or promotional copy? Spot foil embossed envelopes can do the trick.
- Envelopes with special coatings: Give your recipients a soft and smooth experience with a soft to the touch treatment. Or make your images (and tactile effects!) pop with a rough grit.
2020 USPS Promotions & Incentives Updates from Tension
Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. You can also find details on the USPS 2020 Promotions and Incentives on our website.
Two-Page Overview of the 2020 USPS Promotions
Do you need a quick overview of the promotions and important dates for each? Click here to download.
But how do you make yourself different and avoid the trash bin?
Be sure to check full program requirements here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult with the USPS for full details on the Tactile, Sensory and Interactive Mailpiece Engagement promotion at email@example.com.
If you’re curious about other USPS promotions, we recommend considering the Emerging and Advanced Technology promotion, which “provides mailers an opportunity to adopt and invest in technologies that enhance how consumers interact and engage with mail.” We recommend including a Voice Activated Call to Action™ (VACTA) by Respond Fast to your mailers. A VACTA allows your customers to respond to your offers or access information by using their voice through their Amazon Alexa or Google Assistant devices. There are many ways to use a VACTA, so receiving approval from the USPS is recommended. Contact us to learn how to get started with this limited-time promotion.