Gunderson Direct Mail Report

08 May 2020 / By Mike Gunderson

Here is our latest newsletter. Our newsletters are jam packed with useful direct marketing tidbits. Consider joining our mailing list so you can stay up to date on direct mail strategy, data, design and production.


Past Issues:
  • Direct Mail Trend Report: August 2020
    on October 27, 2020

    Direct Mail Trend Report: August 2020 Check out the Direct Mail Trend Report for August 2020. Direct Mail Trend Report: August 2020 The numbers are in for August 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month. EXECUTIVE SUMMARY Total advertising mail volume grew +5% in August versus […]

  • Direct Mail Report: 2020 Q4 Direct Mail Planning & Beyond
    on October 1, 2020

    Direct Mail Report: 2020 Q4 Direct Mail Planning & Beyond We already knew we had a creative team, but when we saw our colleagues' WFH offices, even we were surprised! In this Issue: Autumn is upon us and that means Q4 mailers are busy! We're sharing the latest insights that will help inform your end-of-year program and plans for 2021. Check out our highlight of 2020 - making the Inc. 5000 List! And Gunderson Direct Founder, Mike Gunderson, spills his secrets to making the list. […]

  • Home Is Where the Work Is
    on August 3, 2020

    Home Is Where the Work Is We already knew we had a creative team, but when we saw our colleagues' WFH offices, even we were surprised! In this Issue: Summer is here and we're busy enjoying long sunny days and getting the mail out. Our feature article gets personal with our team sharing their SIP highlights. We're breaking down our process for creative testing in DM. And you're invited to take a peek at our team's WFH spaces.  […]

  • Webinar: Emerging Technologies & Direct Mail
    on July 20, 2020

    Webinar: Emerging Technologies & Direct Mail Join us for the first recording of ICS and IM Group's new web series, July 22 at 8am PT/11am ET […]

  • Who's Mailing? Our COVID-19 Direct Mail Overview
    on June 1, 2020

    Who's Mailing? Our COVID-19 Direct Mail Overview Clients have been asking us who’s mailing and what trends we are seeing. Read our topline report on how the pandemic is affecting direct mailers. In this Issue: As we enter month four of SIP, we’re leading this month’s newsletter with the current state of direct mail. Our survey results show who's actively mailing and who's waiting in the wings. We’re also sharing tips on how to use your past DM data to improve response and the power of DM through the customer journey. Plus, take advantage of our FREE DM […]

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About The Author

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.