Gunderson Direct Mail Report

08 May 2020 / By Mike Gunderson
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Past Issues:
  • Direct Mail in the Covid Era (and beyond)
    on May 5, 2020

    Direct Mail in the Covid Era (and beyond) Now is the time to think creatively about mail programs. Direct Mail in the Covid Era (and beyond) Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and for when things even start getting back to normal—the “new normal,” that is. Now is the time to think creatively about mail […]

  • Earn a 2% Discount on Postage in 2020
    on March 19, 2020

    Earn a 2% Discount on Postage in 2020 Throughout 2020, the US Postal Service is encouraging marketers to enhance their direct mail campaigns by offering a variety of promotions. Mail More for Less with a USPS Postage Discount People are working from home, kids are schooling from home, and now we know what “social distancing” means. A lot has changed in just a couple of weeks. So, the little things that remind us of life-as-it-was are […]

  • Are You Ready to Scale Your DM Program?
    on February 24, 2020

    Are You Ready to Scale Your DM Program? Small tests may work in digital, but the direct mail channel requires a bigger commitment to realize its potential. Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in. You’re ready to scale your program and reap the […]

  • How to Save 2% on Postage
    on January 22, 2020

    How to Save 2% on Postage Before you finalize your direct mail campaigns for the new year, be sure to check out the latest USPS promotions for 2020. Save 2% on Postage Before you finalize your direct mail campaigns for the new year, be sure to check out the latest USPS promotions for 2020.   Continue Reading → […]

  • Don't Miss the 2019 Holiday Shipping Deadlines
    on December 16, 2019

    Don't Miss the 2019 Holiday Shipping Deadlines If you’re a shopper who likes to avoid the malls but still needs to get their gifts on time, make sure you don’t miss any holiday shopping deadlines. 2019 Holiday Shipping Deadlines The Holidays are nearly upon us, which means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure […]

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About The Author

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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