Gunderson Direct Mail Report

08 May 2020 / By Mike Gunderson
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Here is our latest newsletter. Our newsletters are jam packed with useful direct marketing tidbits. Consider joining our mailing list so you can stay up to date on direct mail strategy, data, design and production.


Past Issues:
  • Home Is Where the Work Is
    on August 3, 2020

    Home Is Where the Work Is We already knew we had a creative team, but when we saw our colleagues' WFH offices, even we were surprised! In this Issue: Summer is here and we're busy enjoying long sunny days and getting the mail out. Our feature article gets personal with our team sharing their SIP highlights. We're breaking down our process for creative testing in DM. And you're invited to take a peek at our team's WFH spaces.  […]

  • Webinar: Emerging Technologies & Direct Mail
    on July 20, 2020

    Webinar: Emerging Technologies & Direct Mail Join us for the first recording of ICS and IM Group's new web series, July 22 at 8am PT/11am ET […]

  • Who's Mailing? Our COVID-19 Direct Mail Overview
    on June 1, 2020

    Who's Mailing? Our COVID-19 Direct Mail Overview Clients have been asking us who’s mailing and what trends we are seeing. Read our topline report on how the pandemic is affecting direct mailers. In this Issue: As we enter month four of SIP, we’re leading this month’s newsletter with the current state of direct mail. Our survey results show who's actively mailing and who's waiting in the wings. We’re also sharing tips on how to use your past DM data to improve response and the power of DM through the customer journey. Plus, take advantage […]

  • Direct Mail in the Covid Era (and beyond)
    on May 5, 2020

    Direct Mail in the Covid Era (and beyond) Now is the time to think creatively about mail programs. Direct Mail in the Covid Era (and beyond) Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and for when things even start getting back to normal—the “new normal,” that is. Now is the time to think creatively about mail […]

  • Earn a 2% Discount on Postage in 2020
    on March 19, 2020

    Earn a 2% Discount on Postage in 2020 Throughout 2020, the US Postal Service is encouraging marketers to enhance their direct mail campaigns by offering a variety of promotions. Mail More for Less with a USPS Postage Discount People are working from home, kids are schooling from home, and now we know what “social distancing” means. A lot has changed in just a couple of weeks. So, the little things that remind us of life-as-it-was are […]

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About The Author

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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