Gunderson Direct Mail Report

08 May 2020 / By Mike Gunderson

Here is our latest newsletter. Our newsletters are jam packed with useful direct marketing tidbits. Consider joining our mailing list so you can stay up to date on direct mail strategy, data, design and production.


Past Issues:
  • ūü﹬† Direct Mail Trend Report Q4 2020
    on March 30, 2021

    ūü﹬† Direct Mail Trend Report Q4 2020 The last quarter of 2020 was not kind to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. EXECUTIVE SUMMARY The last quarter of 2020 was¬†not¬†kind to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to increased Medicare Advantage mailings during the Q4 annual enrollment season. Gunderson Direct saw similar drops among its client base. However, there are two major […]

  • Dig deep into data with our FREE ongoing blog series!
    on February 4, 2021

    Dig deep into data with our FREE ongoing blog series! Your Gunderson Direct Newsletter for February 2020: Datasets (and how to use them). February 2020:¬†The team at Gunderson Direct is proud to share the first three articles from our five-part Direct Mail Data & Targeting Series. In this collection, our data team provides an overview of various datasets and how each is used most effectively.¬† […]

  • Direct Mail Trend Report: August 2020
    on October 27, 2020

    Direct Mail Trend Report: August 2020 Check out the Direct Mail Trend Report for August 2020. Direct Mail Trend¬†Report: August 2020 The numbers are in for¬†August 2020¬†and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month. EXECUTIVE SUMMARY Total advertising mail volume grew +5% in August versus […]

  • Direct Mail Report: 2020 Q4 Direct Mail Planning & Beyond
    on October 1, 2020

    Direct Mail Report: 2020 Q4 Direct Mail Planning & Beyond We already knew we had a creative team, but when we saw our colleagues' WFH offices, even we were surprised! In this Issue:¬†Autumn is upon us and that means Q4 mailers are busy! We're sharing the latest insights that will help inform your end-of-year program and plans for 2021. Check out our highlight of 2020 - making the Inc. 5000 List! And Gunderson Direct Founder, Mike Gunderson, spills his secrets to making the list. […]

  • Home Is Where the Work Is
    on August 3, 2020

    Home Is Where the Work Is We already knew we had a creative team, but when we saw our colleagues' WFH offices, even we were surprised! In this Issue: Summer is here and we're busy enjoying long sunny days and getting the mail out. Our feature article gets personal with our team sharing their SIP highlights. We're breaking down our process for creative testing in DM. And you're invited to take a peek at our team's WFH spaces.¬† […]

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About The Author

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.