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GunderSmile Mailer Wins Multiple Awards

The GunderSmile Happier Holidays Mailer received:

  • silver and bronze Summit Creative Awards
  • the 2021 Innovative B2B Campaign Award by the USPS
  • two bronze ADDYs from the American Advertising Federation

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards in September 2021. These awards come in addition to two bronze ADDYS received earlier this year at the 2021 Greater San Francisco American Advertising Awards Gala

Summit International Award

Among thousands of submissions from 20 countries, the GunderSmile Happier Holidays Mask mailer received silver in the Industry Self-Promotion Collateral category and bronze in the Direct Mail – B2B category in the 2021 Summit Creative Awards.

The Summit Creative Award recognizes the best in websites, design, video, advertising, mobile, and social from firms under $30 million in billings.

USPS Next Generation Campaign Awards

The GunderSmile Happier Holidays Mask mailer was also announced the winner the 2021 Innovative B2B Campaign Award by the USPS during the National Postal Forum 2.0 virtual conference.

Mike Gunderson, Founder and CEO of Gunderson Direct commented, “Receiving recognition from SIA, the USPS Next Generation Campaign Award, and the ADDYs in the spring, speaks to the incredible effort and talent of the Gunderson Direct team that created an engaging mail package that motivated individuals to support the Alameda Food Bank.”

GunderSmile Happier Holidays Mask mailer

The Happier Holidays Mask mailer arrived in recipients’ mailboxes in Fall 2020 packaged in an oversized metallic orange padded envelope. Inside was a dimensional mailer, plus three branded #GunderSmile facemasks, each with a graphic smile.

The holiday mailer featured a charitable social component: each time a recipient posted a picture of themselves or a loved one wearing a Gunderson Direct mask on social media with #GunderSmile, the agency would donate $5 to the Alameda County Food Bank. With three masks, as many as 3 individuals pictured in a post could help contribute $15 per post.

Through recipients’ repeated interactions with the gift + social + charitable components, Gunderson Direct were honored to give over $500 on behalf of participants to the Alameda County Food Bank.

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Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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