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Gunderson Direct Inc.
Hayward, CA
Release: July 9, 2018

Alexa Sundberg, VP, Data & Strategy
Gunderson Direct Welcomes Alexa Sundberg

Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will be to partner with and bring best practice direct marketing technologies to our clients in the following areas: Data and list sources, data management and analytics, modeling, segmentation and targeting, data enhancements, list project management, and marketing automation. Alexa will also add new sophistication with insightful response analyses and a sharp eye on vendor management and advantageous pricing and terms for Gunderson Direct clients.

Alexa has a lengthy and diverse background in direct response marketing and marketing databases for B2C and B2B clients; from Fortune 500 companies to start-ups. She comes to the agency following a 7-year stint as the Database Marketing Account Director at RAPP (Direct Partners), San Francisco where she headed up the BlackRock global account marketing data team. Her prior experience was principally focused on marketing strategy and analytics for a variety of clients: Citibank, Howard Jarvis Taxpayer Association, VCA Animal Hospitals, Lexus, Xoom, Jitterbug, PeoplePC, and more.

Gunderson Direct Founder and President Mike Gunderson expressed his enthusiasm for Alexa’s expertise and what it will mean for agency clients, “Data sourcing and analysis are key to the success of our clients and we have made a tremendous stride in that area by bringing on Alexa. As our agency continues to grow this was a natural next step for us. I’m excited for her to engage with our clients so they can take advantage of her deep expertise and insights.”

Gunderson Direct is one of the leading full service independent direct marketing agencies in the Bay Area. Having mailed over a billion packages in its 15-year history, GD has the experience to know what works. Clients depend on the agency to develop direct marketing strategies, for list and data services, execution of creative and content, and full DM production.

To learn more about Gunderson Direct visit


One Final Note

If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.

Jeff spent 5 years running the account group at Gunderson Direct before becoming the agency’s first COO in September 2021. He’s played a significant roll in the growth of the agency client base and in helping to manage growth across agency departments.

He is a 25+ year veteran and strategic thought leader in direct marketing who headed up two independent direct response agencies prior to joining Gunderson Direct, including Wayfinder, which he founded and ran for fifteen years.