GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP

17 December 2020 / By Jeff Tarran

Gunderson Direct Inc.
Hayward, CA
Release: December 17, 2020


Kim Fitzgerald, VP Data, Growth Innovations

Gunderson Direct Welcomes Kim Fitzgerald

Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.

She will service clients in a range of capacities related to research, strategy, and data procurement for both digital and mail channels. She will also serve as the subject matter expert on integrated mail and digital client initiatives, as Gunderson Direct grows that service to meet client demand. 

Kim will report to Alexa Sundberg, VP and Director of Gunderson Direct’s data department. “We welcome Kim’s expertise and energy. Her relentless dedication to providing the best solution for client data needs is well-known throughout the industry. Adding her deep knowledge of data sources and her extensive industry network to our department’s analytical expertise is a perfect next step for us, and for our clients.” 

Prior to joining Ginderson Direct, Kim spent nearly 25 years at Specialists Marketing Services, a leading list marketing firm. There, she rose from Account Executive to VP of Acquisition. Kim has driven results for prestigious brands like Forbes, The New York Times, Harry & David, Citicorp, Williams-Sonoma, and Wolters Kluwer.

Gunderson Direct’s corporate strategy is to provide best-in-class service to clients in all aspects of direct marketing. The addition of award-winning Creative Director Jeremy Hainline earlier this year marked a significant upgrade to the agency’s creative product.

This newest addition to the data team greatly deepens the agency’s ability to lead clients through the complex world of ever-changing data needs, for both direct mail and digital prospect targeting.

“Data has become an increasingly integral part of our full-service model,” according to Gunderson Direct Founder and CEO, Mike Gunderson. “Kim provides an immediate boost to our abilities to provide data strategy, sourcing, and price negotiation for all direct marketing channels on behalf of our clients.”

Gunderson Direct, an industry-leading full service independent direct marketing agency, is located in the SF Bay Area. Having mailed over a billion packages in their 15-year history, Gunderson Direct has the experience to know what works. Clients depend on the agency to develop direct marketing strategies, for list and data services, execution of creative and content, and full DM production.

To see what they can do for your business, visit gundersondirect.com.

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One Final Note

If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.

About The Author

Jeff Tarran

As VP of Account Services, Jeff works with our clients to analyze business problems and develop direct marketing strategies that achieve their goals. A 20-year veteran and strategic thought leader in direct marketing, Jeff has headed two independent direct response agencies in the Bay Area after starting his career at Foote Cone and Belding. He earned a Dual BS in management and communications at Syracuse University and his MBA in marketing at Columbia University in New York.