It’s Time to Reevaluate Mail
In this latest white paper from the USPS, marketers in retail, digital commerce, financial services, and telecommunications were surveyed to reveal how direct mail is core to an innovative marketing plan and drives response. From exposing direct mail myths to providing solutions to the most common challenges a marketer may face, this paper provides the learnings needed to begin implementing a successful direct mail program.
Marketers think they know all the facts about direct mail. The memorability of the medium: higher than most. The response rates: 9% with a house list. The personalization possibilities: infinite. These factors have made direct mail an effective print marketing tool, though one that’s unappreciated.
Now, that story has changed. Today’s mail is categorically different. Inherently digital, it drives customers to action across every stage of the customer journey. Welcome to the dynamic world of direct mail, where every interaction can create action.
Conducting proprietary research, the USPS found that a more dynamic approach to direct mail is the way forward. It’s established a new place in marketing strategies and yearly budgets, all thanks to its effectiveness.
Through retargeted direct mail, Informed Delivery® notifications and Informed Visibility® tracking, companies can now begin tapping into the power of mail to drive results in an omni-channel ecosystem.
In this FREE white paper, this report dispels common myths about direct mail, replacing them with hard-won truths, and provide tips for marketers looking to merge digital and direct mail into a brand new paradigm.
FREE download provided with the permission of USPSDelivers.com, a resource for business knowledge and insights.