Why You Should Unplug During PTO In September 2021, I went on the best vacation…
Writing. Sometimes it’s pedal to the metal. Sometimes it cruises right along. And sometimes it flat out stalls. When coming up with hooks—headlines, tag lines, subject lines, etc.—I find it useful to seek outside inspiration when my brain is in neutral, or can’t get out of first gear.
As a career copy-type person—and the Creative Director here at Gunderson Direct—I have to pursue any number of different paths on any given day. And I’ve gotten a lot of mileage (yes, I am still milking that metaphor, thank you) out of the following sites:
And a final pro tip: To get the most out of these sites, use them together, in different combinations. For example, find a synonym for your search term that has a few different meanings. See what words rhyme with your synonym. Then search for phrases that use some of those words, and mess around! And remember: as long as you come up with work that will move the needle, there’s no wrong way to write.