Direct Mail Trend Report: August 2020

The numbers are in for August 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month.

EXECUTIVE SUMMARY

Total advertising mail volume grew +5% in August versus July, topping 1.6 billion pieces. Financial services, as a class, accounted for over two-thirds of mailings, with significant growth among a few large players, most notably Citibank, which accounted for over 74 million pieces of mail between their banking and credit card divisions.

August surprises included a tripling of travel and leisure mail with Marriott and Norwegian Cruise Lines encouraging millions of Americans to shelter out of place, and the resiliency of the retail sector, partly thanks to a spending commitment by DoorDash, for people who continue eating in place.

Overall, we are encouraged with robust volume growth in August, which reflects a continuation of the channel’s upward trend since Q2 COVID-induced cutbacks.

See below or download now for more details.

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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