Lead nurturing is one of the most widely discussed topics in the marketing world, but can you really use direct mail to effectively nurture your leads down your sales funnel? Yes. Yes, you can. So, you’ve incorporated direct mail…
When you need to boost traffic to your website, an integrated approach using direct mail is the way to go Many people don’t realize how well online and offline marketing strategies work together, but the fact is, it’s a tactic…
If you’re looking to increase conversions and boost sales, now is the time to explore triggered direct mail One of the best things about direct-mail marketing today is the ability to personalize correspondence using actual data gathered from customers. As…
The health care landscape is quickly changing. Today, if you want to build your practice, direct mail marketing can work to get you more physician referrals and patients. While health care marketing may seem like an afterthought for some, it…
Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five…
Direct mail continues to produce measurable results for companies operating in the financial services industry, and it remains a solid option as a mainstream marketing medium Research tells us that a daily trip to the mailbox is an excursion that…
Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given…
Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever,…
A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and…
Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that…
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