When you make a living in the world of direct mail as I do, you tend to field a lot of comments about junk mail. So, I’m attempting to set...

Lifetime value and customer acquisition cost Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often...

“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances,...

As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client...

Big thanks to Paul Berman, CEO, BirthdayPak, for sharing this article originally posted on MTA Martech Advisor. Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and...