First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer...
17Jul 2018
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer...
DOWNLOAD PDF ↓Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled...
DOWNLOAD PDF ↓NEW REPORT: Benefits of direct mail marketing Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled...
When you make a living in the world of direct mail as I do, you tend to field a lot of comments about junk mail. So, I’m attempting to set...
Lifetime value and customer acquisition cost Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often...
“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances,...
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client...