Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Why Is Direct Mail a Powerful Marketing Channel?
4 proven and compelling reasons to add direct mail to your marketing mix
So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
Top Direct Mail Strategies That Work
5 best practices for developing a direct mail strategy that will help reach your marketing goals
On the fence about adding direct mail into your marketing mix.
Marketing your SaaS Brand? Use a Mix of Digital and Direct Mail Marketing Channels
SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company can be uniquely challenging. While traditional marketing methods…
Do You Need a Direct Mail Agency?
“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do…
Top 5 Direct Mail Design Best Practices
A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design…
4 Types of Direct Mail Campaigns for B2B Marketing
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took…
Direct Mail Trend Report Q4 2020
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.
How to Test Your Direct Mail Campaigns
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…