Some things come and go, but others will live on forever. This is why direct mail will continue to stand the test of time. When it comes to modern marketing,...

Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and digital communications make the perfect pair for Fintech companies. They complement each other, and both...

Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and...

Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us...

A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail...

Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list,...

Authentic Marketing Speaks to Millennials Currently, there are over 92 million millennials in the U.S.¹ They spend over $65 billion each year, and hold a whopping $1 trillion in purchase...