Book Review: Beat the Control
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
The Fundamentals of Direct Mail Design
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Why is Direct Marketing Successful?
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
HUGE News for Mailers From the USPS
Starting on August 29, 2021, postcards measuring up to 6” x 9” will mail at the first class postcard rate of 33¢ and travel through the USPS at first class speed
Industry Update: Universal Manufacturing Challenges for Direct Mail Marketers
Alert: Universal manufacturing challenges for direct mail marketers
Maximizing Your ROI with Direct Mail
Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost…
Direct Mail Boosts Fintech Traction
Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and digital communications make the perfect pair for Fintech companies. They complement each other, and both have unique strengths. That’s in part why direct mail is…
Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Why Is Direct Mail a Powerful Marketing Channel?
4 proven and compelling reasons to add direct mail to your marketing mix
So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
