What is direct mail marketing?
What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles…
Outer Envelope Strategies to Get Mail Opened
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
5 sure-fire ways the USPS can increase revenue, RIGHT NOW!
With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for the USPS to boost revenues using what it already has, so it can continue to be a viable business well into the future.
Direct Mail in the Covid Era (and beyond)
Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and even for when things start getting back to normal—the “new normal,” that is.
Which Demographics Respond to Direct Mail?
Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because every piece that doesn't receive a response is reducing your ROI.
How to Use Technology in Your Direct Mail Campaign
Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing has existed for decades and, even in today's digitally obsessed world, it remains a powerful, cost-effective and successful way to reaching customers.
5 Direct Mail Best Practices That Are Proven to Increase ROI
The world of direct mail marketing is always changing, and the industry's best practices continue to evolve. Here are the 5 most important practices for mailers to implement in 2020.