HUGE News for Mailers From the USPS
Starting on August 29, 2021, postcards measuring up to 6” x 9” will mail at the first class postcard rate of 33¢ and travel through the USPS at first class speed
Industry Update: Universal Manufacturing Challenges for Direct Mail Marketers
Alert: Universal manufacturing challenges for direct mail marketers
Maximizing Your ROI with Direct Mail
Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost…
Direct Mail Boosts Fintech Traction
Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and digital communications make the perfect pair for Fintech companies. They complement each other, and both have unique strengths. That’s in part why direct mail is…
Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Why Is Direct Mail a Powerful Marketing Channel?
4 proven and compelling reasons to add direct mail to your marketing mix
So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
Top Direct Mail Strategies That Work
5 best practices for developing a direct mail strategy that will help reach your marketing goals
On the fence about adding direct mail into your marketing mix.
Marketing your SaaS Brand? Use a Mix of Digital and Direct Mail Marketing Channels
SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company can be uniquely challenging. While traditional marketing methods…
Do You Need a Direct Mail Agency?
“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do…