A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are...

Personalize your direct mail content and increase reader engagement for your brand

Overall, consumers have greater trust in postal mail than the marketing emails they receive. Here’s why this trend has evolved.

Creating a new website can be daunting. The planning, resources, programming—it can overwhelm your team.  But if done right, it can yield a better experience for your visitors and overall better...

5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...

4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital...