DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Direct Mail Can Supercharge Your Multichannel Marketing Strategy
Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates, and streamline your message There was a time when marketers…
A Call to Action that Earns a 2% Postage Rebate
Pairing your direct mail with voice technology can save up to 2% on postage.
Why Small Tests Don’t Work in Direct Mail
Personalize your direct mail content and increase reader engagement for your brand
Are You Ready to Scale Your DM Program?
Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…
Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
What is a Creative Strategy and Why is it Important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
Direct Mail Trend Report: August 2020
Gunderson Direct's Direct Mail Trend Report: August 2020
6 Reasons Direct Mail Is Still a Game-Changer
Some things come and go, but others will live on forever. This is why direct mail will continue to stand the test of time. When it comes to modern marketing, the industry is very quick to throw out the perceived…